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WII-FM: Are You Listening?

What's In It For Me?

The key to a successful website, one that keeps visitors at your site and returning time and again, is carefully crafted and engaging copy.

Visitors are interested in solving their questions or problems and are, quite frankly, not overly keen in learning that you may be the top producer in your market, that you have 47 listings, that you have 25 years experience and so on. Instead of telling them all about you, focus on the question your visitors will be asking, "What's in it for me?" "How will you solve my problem?", "What are you going to do for me?".

Give them solutions. Offer free information. Explain how you will help them with their problem.

Most realtors make the mistake of trying to sell to the client on their website rather than to provide them with the information they really want.

Internet surfers are accustomed to having free information abundantly available. If they don't find it on your website, they'll quickly move on to a website that includes it, rather than contact you for more information.

How do you go about creating content visitors will use and reuse? Get back to basics:

For Buyers:
If you were looking for a new home, what information would you seek? Would you want some details about the neighbourhood you're searching in? How about information about available areas services? Would some suggestions about how to select a real estate professional help? Would there be value in deterimining how much you could afford? You get the idea. Keep your visitor's goals in mind and write your content so they see you as an expert and want to work with you to find their next dream property.

For Sellers:
If you were thinking about or had decided to sell your home, what information would you seek? Would you like to know what your home is worth? How about how much homes in your neighbourhood have sold for recently? Wouldn't it be nice to find information about how to get your home ready for the sale and make it more sellable?

These are just a few ideas but I'll bet you've already got quite a few of your own. Remember to write for your visitor and you should increase your website traffic and increase your leads as well!