Direct Marketing Campaigns
Keep your name and
your services in front of current, past and prospective clients
Direct marketing
includes these components:
- Getting your message
across to your target market.
- Persuading your audience
to take some action on that message.
- Tracking and recording
what happens - the action or lack of it. Analyze it so you know what really
happened in the marketplace this time, and plan with these measurable results
what you're going to do next time.
13 Direct Marketing Uses
(there are many more - use your imagination!):
- Provide sales leads,
lead generation.
- Screen "suspects"
to the "prospects" stage so you can turn them into clients.
- Reduce the cost of
selling your service.
- Provide important information
to your marketplace.
- Make announcements
to your best prospects and customers.
- Answer to your competition.
- Provide "super
service" to your customers.
- Provide marketing support
to your advertising.
- Provide an individualized
message to your target market.
- Reduce the number of
cold calls needed.
- Conduct market surveys
and research.
- Open new markets and
territories.
- Increase your bottom-line
profits!
See also Drip
Marketing.
What Direct Marketing
Does:
Direct marketing has become
an accepted and important part of many marketing plans. It isn't the cure
all but it is a method to get and keep prospects and clients to keep buying
from you. There are four primary functions of direct marketing:
- To get new customers.
- To keep the customers
you already have.
- To cross-sell your
customer base, and
- To keep 'em all coming
back for more!
