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Drip Marketing Campaigns
Keep your name and
your services in front of current, past and prospective clients
What is drip
marketing? Drip marketing is a direct marketing strategy that involves sending
out several promotional pieces over a period of time to a subset of sales
leads.
Is this process effective and how can you begin planning your drip marketing
campaign?
The phrase drip marketing comes from the common phrase used in agriculture and gardening called "drip irrigation." This is the process of watering plants or crops using small amounts of water over long periods of time.
An effective way to use drip marketing is to consistently do something each month to keep your name in front of your current and prospective clients.
The best thing about drip marketing is it requires a plan of action. By creating this plan and following it throughout the year you can guarantee that you will be consistent with your marketing all year long. I suggest that you develop your drip marketing campaign when planning your yearly marketing calendar.
It all sounds great, but where do you start? To help you I've listed a plan of action to get you well on your way to developing a productive drip marketing campaign:
What methods can you use for your drip marketing campaign? Here are a few that will get you started:
Think of your drip marketing
campaign as a way to nurture your current and potential clients. You campaign
should keep them aware of your products and services. With this thought in
mind your campaign will succeed.
