• Marketing & Brand Identity Planning and Strategy
• Drip Marketing
• Direct Marketing
• Contact Management
• Graphic Design
• Public Relations and Publicity Management
• Strategic Web Design, Development and SEO
• Residential & Commercial Realtor Support Services

• WII-FM - "What's In It For Me?"

• Free Service : VPC will visit your current website to suggest improvements that you can make to ensure you answer the WII-FM questions and make your website work harder for you. Capture new leads and ultimately new clients!

• How to Create Effective Website Copy
• Are You Using Your Website To It's Full Advantage?
• How to Convert Website Leads into Clients
• How to Tweak Your Website So the Seach Engines Will Like It
• How To Create A Direct Marketing Campaign

• What does Drip Marketing entail and how can it help me get more leads?

• Real Estate Associations
• Real Estate Statistics
• Recommended Reading
• Found Articles of Interest to REPS
• Great Real Estate Related Sites

Marketing & Branding Planning and Strategy
They won't use your services if they don't know you exist!

The Plan :
You know who the successful Realtors® are. They've managed to create identity and recognition among their target market. How did they get there? Well, I'll tell you, few "fell into it". They had a plan. Whether it was a formal written plan or one that was just perverbially jotted down on a napkin, their actions were researched and considered.

We can assist you in developing a clear, easy-to-follow - actionable marketing plan designed as a road map for you to follow to achieve your goals.

A marketing plan is a short, detailed, written plan that lays out the steps for your company to take to achieve your sales and marketing goals. "Marketing" is the process of creating customers for your products and services, in enough numbers and rapidy enough so you can make your business successful and profitable.

Having a marketing plan prepared for you will create a significant marketing edge. Your competitors probably don't organize their business on marketing principles. In effect, they create customers for you to profit from.

If you would like to stand out from the competition and utilize a customized marketing plan for your business' road map to success, contact us to get started.

Marketing Plan Outline

 

 

 

Marketing Overview

• What do you sell? What is your service?
• Who are your target markets?
• What are your marketing goals for next year? Your sales and profit goals?
• What might keep you from achieving these goals?
• What is your marketing budget?

Services

• What are the benefits of your pservices?
• What is the Unique Selling Proposition (USP) of your services?
• What service is the best contributor to your Overhead and Profits (O&P)? Your worst?

Customers and Prospects

• Who are your current customers?
• What are their buying habits?
• Why do they buy your services?
• Who are your best customers and prospects?
• What is your market share?
• Is you market share growing, shrinking, or stable?
• Is the market itself growing, shrinking, or stable? Is it changing in other ways?

Price, Place, and Sales Practices

• How do you establish commissions?
• How does your location affect you?
• What are your sales practices?

Strengths and Weaknesses

• What are your business's strengths?
• What are your business's weaknesses?

Advertising and Promotion

• What is your advertising and promotion budget?
• What are your promotional and advertising objectives?
• How do you promote your business?

Strategic Marketing

• What marketing problems have you discovered so far?
• How do you plan to solve these problems?
• What goals do you have for your business?
• How do you plan to achieve these goals?