Real Solutions

Drip Marketing Campaigns

Make A Splash!

Drip marketing is a direct marketing strategy that involves sending out several promotional pieces over a period of time to a desired prospective market.

In other words, keep your name in front of your current and potential clients on a consistent basis using effective marketing pieces.

The best thing about drip marketing is it requires a plan of action. By creating this plan and following it throughout the year, you can guarantee that you will be consistent with your marketing all year long. I suggest that you develop your drip marketing campaign when planning your yearly marketing calendar.

It all sounds great, but where do you start?

To help you I've listed a plan of action to get you well on your way to developing a productive drip marketing campaign:

Step 1: Develop your Plan (Plan something at least EVERY month)
Step 2: Strategize the Execution of Your Plan
Step 3: Decide who your Target is.
Step 4: Create consistency by developing your slogan or phrase. Then place it on every promotional and marketing piece.

What methods can you use for your drip marketing campaign? Here are a few that will get you started:

• Postcards
• Newsletters
• Email Newsletter (be careful of spam filters)
• Promotional or Sales Brochures

Think of your drip marketing campaign as a way to nurture your current and potential clients. You campaign should keep them aware of your products and services, prompting them to call you when they're thinking of buying or selling or to refer to you friends, neighbours and relatives who are thinking of buying and selling.

How can VPC help?

Working with many of the premier automated drip marketing programs available today, such as Imprev, Constant Contact, and Rainmaker Lead System, I'll do the leg work for you. I'll propose marketing pieces for your approval, customize each piece, schedule the campaign and execute it for you. In fact, I'll manage the entire process so you can spend the time on what you know and love best. Complete the Marketing Goals Assessment to get started today!

Go ahead. Don't be shy...

Expose Yourself!

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