Real Solutions

Marketing & Branding Planning and Strategy

THE BIG REALITY

ANY LICENSED REALTOR® CAN SELL ANY CLIENT

What makes you different from the next agent? Why should people do business with YOU?

Without a Unique Selling Proposition (USP), why should Mr. Homeseller or Mrs. Homebuyer make one of the biggest transactions of their life with you as opposed to the agent in the office down the street or another agent in your own office?

An interesting questions, isn't it? Did you have an answer right away?

If you're like most Realtors®, you didn't. You both have basically the same tools and you both hold a license to act as an agent in the buying and selling of property.

Hmm...makes you think doesn't it?

The Plan:
You know who the successful Realtors® are. They've managed to create identity and recognition among their target market. How did they get there? Well, I'll tell you, few "fell into it". They had a plan. Whether it was a formal written plan or one that was just jotted down on a proverbial napkin, their actions were researched and considered.

I can assist you in developing a clear, easy-to-follow - actionable marketing plan designed as a road map for you to follow to achieve your goals. Complete our Marketing Goals Assessment questionnaire to get started now.

What Is A Marketing Plan?
A marketing plan is a short, detailed, written plan that lays out the steps for your company to take to achieve your sales and marketing goals. "Marketing" is the process of creating customers for your products and services, in enough numbers and rapidly enough so you can make your business successful and profitable.

The plan is a collaborative effort and will definitely take some of your time to create. But don't shy away from working on this important document. Once completed, you'll have your marketing activities mapped and ready to implement for the entire year - saving you a great deal of time in the long run.

This plan will most definitely give you peace of mind knowing that you won't need to race around time and time again, to get something together to make tomorrow's ad deadline, beg your printer to have your business cards ready by the end of the day because you ran out, spend countless hours on the computer researching a postcard supplier. The list can go on and on. Get started by filling out the Assessment now.

Go ahead. Don't be shy...

Expose Yourself!

Components of A Comprehensive Marketing Plan

Marketing Overview

What do you sell? What is your service?
Who are your target markets?
What are your marketing goals for next year? Your sales and profit goals?
What might keep you from achieving these goals?
What is your marketing budget?

Services

What are the benefits of your services?
What is the Unique Selling Proposition (USP) of your services?
What service is the best contributor to your Overhead and Profits (O&P)? Your worst?

Customers and Prospects

Who are your current customers?
What are their buying habits?
Why do they buy your services?
Who are your best customers and prospects?
What is your market share?
Is you market share growing, shrinking, or stable?
Is the market itself growing, shrinking, or stable? Is it changing in other ways?

Price, Place, and Sales Practices

How do you establish commissions?
How does your location affect you?
What are your sales practices?

Strengths and Weaknesses

What are your business's strengths?
What are your business's weaknesses?

Advertising and Promotion

What is your advertising and promotion budget?
What are your promotional and advertising objectives?
How do you promote your business?

Strategic Marketing

What marketing problems have you discovered so far?
How do you plan to solve these problems?
What goals do you have for your business?
How do you plan to achieve these goals?

Having a marketing plan prepared for you will create a significant marketing edge. Your competitors probably don't organize their business on marketing principles. In effect, they create customers for you to profit from!

If you would like to stand out from the competition and utilize a customized marketing plan for your business' road map to success, complete the Marketing Goals Assessment to get started TODAY.

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